Spotlight on NextGen Broadcasting with leading technology from Rohde & Schwarz at NAB Show 2025

03/31/2025

At NAB 2025 (booth W3043, Las Vegas Convention Center, 6–9 April), Rohde & Schwarz will showcase its latest digital transmitter technology, designed for efficiency, reliability, and future-ready broadcasting. Visitors can also take part in a schedule of Tech Talks and discussions covering key industry developments and opportunities.

NextGen Broadcasting standards like ATSC 3.0 represent a dynamic and evolving technology with immense potential. It opens a platform for a whole range of valuable revenue opportunities, including datacasting and resilient emergency alerts. Rohde & Schwarz is at the forefront of this advancement, developing future-ready transmitters and software-defined receivers to drive broader adoption. With a modular design that enables continuous updates and potential support for applications like the Broadcast Positioning System (BPS), investment and infrastructure development are expected to accelerate.

The liquid-cooled, high-power R&S®TE1 transmitter has set new standards in technical design and performance, not least through its native ATSC 3.0 capabilities. Its software-defined architecture and highly resilient hardware simplify maintenance, while its energy efficiency of up to 50% helps dramatically lower operational costs.

Learn more.

www.rohde-schwarz.com