Rohde & Schwarz demonstrates sustainable broadcasting in a connected world at NAB

04/04/2023

Rohde & Schwarz, a global leader in broadcast distribution and trusted partner in media solutions, will show its latest transmitter technology at NAB2023 (booth N1949, Las Vegas Convention Center, 16 – 19 April). This will feature the high efficiency THU9evo, and a live demonstration of 5G Broadcast.

Energy efficiency represents a major challenge for the broadcast industry, but one which must be addressed to achieve a more sustainable future for everyone. The THU9evo is a flexible, software-defined transmitter platform which delivers the high power density on the market. For ATSC broadcasting that means energy efficiency of as much as 43%.

This unprecedented high efficiency performance means an equally dramatic reduction in operating costs. This is further enhanced by the liquid-cooled design, meaning that much of the heat can be dissipated in the outside atmosphere rather than requiring expensive air conditioning in the transmitter building. Together, it is a dramatic reduction in the carbon footprint, ensuring that terrestrial transmission is the sustainable delivery route in a connected world.

Rohde & Schwarz, in co-operation with Qualcomm Technologies Inc., will be demonstrating 5G Broadcast at NAB2023. 5G Broadcast serves content to mobile devices without using cellular bandwidth, enabling new services like localized and pop-up channels. It also opens up valuable new revenue opportunities for transmitter network operators, like IoT data multicasting, for example to the automotive industry.

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